It’s just strange how sadness and fear can grip you back. These are pretty good ‘tools’, if I may, that marketers use to rub in their plausibly effective products that are mighty enough to get you out of what’s gripping you back.
Be it the fear of aging, or that of losing your house, health, money and your wife (or husband), or the sadness of being an unnoticeable mediocre guy who perhaps doesn’t deserve a second glance by anybody, particularly hot girls who apparently care on the roadside, it’s all taken –age miracle, insurance products, and cold drink ads that top the charts for their recall quotient in the ad world.
They call it ‘Need Discovery’ in the marketing world. Nevertheless, more intriguingly, the need itself is born out of one of these two lurking monsters called fear and sadness. They’re agreeably avoidable by everyone, except for a few who then happen to turn into geniuses and then inspirations. Yes, those are the guys who do not need no anti-aging cream, no insurance and no cold drink to grab the eyes that don’t matter anyway.
Maybe the marketing world does not care about such guys. In a way, what they are out to do is quite paradoxical. They are out to mitigate this fear by making it just more evident. Till I knew those guys in J&J cared about my blackheads, their existence didn’t bother me. I now fear blackheads and I know J&J can be my anti-blackhead superhero!
It’s necessary to unleash all the fear elements as age goes by, because there is already so little to care about. With pickpockets developing their talent and propagating the same among their kith and kin, making the society paranoid and afraid, could there be a product to mitigate that fear? With terrorism grabbing entire lives out of pretty content people and half the lives of others for whom they lived, could there be a product to kill this fear and sadness? With teenagers wanting to explore every facet that life offers, would there be a product to make mothers less scared? With relationships turning into switches that can be turned on and off whenever, would there be something to drive out the hopelessness and fear of commitment?
It’s an abstract idea to possibly act as solace to people who are living on the edge, trying to drive out every fear and every kind of sadness that comes their way. It sure is a hope, among so many other hopes that we hold in our hearts.
Be it the fear of aging, or that of losing your house, health, money and your wife (or husband), or the sadness of being an unnoticeable mediocre guy who perhaps doesn’t deserve a second glance by anybody, particularly hot girls who apparently care on the roadside, it’s all taken –age miracle, insurance products, and cold drink ads that top the charts for their recall quotient in the ad world.
They call it ‘Need Discovery’ in the marketing world. Nevertheless, more intriguingly, the need itself is born out of one of these two lurking monsters called fear and sadness. They’re agreeably avoidable by everyone, except for a few who then happen to turn into geniuses and then inspirations. Yes, those are the guys who do not need no anti-aging cream, no insurance and no cold drink to grab the eyes that don’t matter anyway.
Maybe the marketing world does not care about such guys. In a way, what they are out to do is quite paradoxical. They are out to mitigate this fear by making it just more evident. Till I knew those guys in J&J cared about my blackheads, their existence didn’t bother me. I now fear blackheads and I know J&J can be my anti-blackhead superhero!
It’s necessary to unleash all the fear elements as age goes by, because there is already so little to care about. With pickpockets developing their talent and propagating the same among their kith and kin, making the society paranoid and afraid, could there be a product to mitigate that fear? With terrorism grabbing entire lives out of pretty content people and half the lives of others for whom they lived, could there be a product to kill this fear and sadness? With teenagers wanting to explore every facet that life offers, would there be a product to make mothers less scared? With relationships turning into switches that can be turned on and off whenever, would there be something to drive out the hopelessness and fear of commitment?
It’s an abstract idea to possibly act as solace to people who are living on the edge, trying to drive out every fear and every kind of sadness that comes their way. It sure is a hope, among so many other hopes that we hold in our hearts.
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2 comments:
There sure is! It's called Johnny Walker =) !
haha suppa! :D
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